What Is Video Advertising?

Video advertising refers to audiovisual content used to promote a product or service. While this format can be more intrusive than others, it is significantly more effective at capturing user attention. By combining visuals and sound, video ads evoke emotions and spark interest in the topic or product, making them more persuasive—one of the key factors behind their effectiveness. Videos also have the power to deliver messages more clearly and deeply to viewers, resulting in higher conversion rates since they are less likely to go unnoticed compared to other types of ads.

Pros and Cons of Video Advertising

Pros:

1. Greater Audiovisual Immersion: Videos, by making the product or service feel more “personal” or “close,” can immerse the viewer in a world of adventures and ideas that help them feel more connected to the ad.

2. Creative Variety: Video ads allow advertisers to focus on creating campaigns with a wide range of visual and sound effects. For example, an advertiser can create a video ad for a new video game launch, adding more particle and lighting effects to the video than those in the actual game to better capture the viewer’s attention.

3. facilitate learning: Videos, by incorporating audio and animation, allow advertisers to better convey the product or service they are offering. This helps address potential customers' concerns, ensuring that many of their questions are answered.

Cons:

1. Associated costs: Creating advertising videos can be a task that requires a higher investment because it requires specialized people for certain types of graphic and sound effects. Additionally, video advertising is usually more expensive because it takes up more storage on ad servers like ours.

2. They can be intrusive.: Video ads can be too intrusive for certain viewers, as they feel they interrupt the content they actually want to watch. This can be mitigated by delivering the right ads to people with potential interest, so they don’t feel like they are being shown irrelevant ads that only get in the way.

How to make an advertising video?

To create an advertising video, it is very important to know the type of audience you are targeting with your creativity. This way, you can tap into their interests and make them pay more attention to your advertising campaign. Among other things, you should:

1. Identify your audience: From the beginning, you should try to get to know your potential customers or audience as much as possible, so you can offer content that is most aligned with their interests and feels more natural to them.

2. Create a script: Design a step-by-step plan for how you will distribute the content throughout the video timeline. This is important so that the ideas you want to convey have an order and are easier to understand.

3. Plan the production.: Carefully choose the locations, actors/actresses, and elements that will bring your scene to life and accurately represent the environment with which the user or viewer can relate when they are likely to use your product or service advertised in the video.

4. Recording and editing the video.: To record the video, you should consider the camera angles that best highlight the object, service, or situation you want to promote in your ad. You should also pay attention to isolating unwanted sounds in your ad, as well as making the necessary lighting adjustments for your scene. During the editing phase, use the program you are most comfortable with so you can seamlessly stitch together the best takes from the video. Additionally, with editing software, you can add images and sound effects to enhance your video's content.

5. Generate incentives to take action: It's important to add calls to action in the final seconds of the video, encouraging viewers to take action, whether it's purchasing a product, subscribing to a YouTube channel or website, or buying a service. This is a crucial part, as it is what ultimately matters most in the advertising video, besides promoting your brand.